Good to Great: Why Some Companies Make the Leap and Others Don't Book by James C. Collins

"Good to Great" by Jim Collins argues that a small number of companies have achieved remarkable long-term success by transitioning from good to great. The book identifies key traits that distinguish these companies, including Level 5 Leadership, the Hedgehog Concept, and a culture of discipline. It emphasizes that sustained excellence is achieved through a process of building momentum, not through overnight transformations.