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Contagious by JONAH BERGER

Contagious by JONAH BERGER

Rs. 145.00
Rs. 250.00 Rs. 145.00
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In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.

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